Product Marketing Management
From 0 to 1: takeaways and lessons learned in launching a new product from concept to #1 on the app store in a year as a startup with no marketing budget. With supporting and interactive micro-case studies, the talk will highlight building a customer-first, growth strategy to ultimately build a great product with mass adoption.
Impactful Storytelling for Innovators & Disruptors™
Disruption is seismic. It triggers new growth, products and amazing market opportunities. And it offers layoffs, political infighting, and destruction. How do leaders get teams and customers to follow them in light of massive change and an uncertain futures? By cracking the code on history’s greatest storytellers, Susan gives leaders a blueprint for creating their own stories that offer a vision, message, and path that all stakeholders can follow – with religious zeal. Whether you’re a corporate innovator or startup disruptor, this talk is the critical link that lets you communicate your ideas and turn a message into a movement that others will follow.